What Differentiates a ‘Global’ Marketing Strategy? Many companies have a thorough understanding of the marketing tactics used to strategize in their home country, but what happens when the decision is made to pursue business across foreign borders? The development of a successful global marketing strategy involves a series of choices and careful analyses of the […]
In today’s world, most businesses are viewed as being global; they do business all around the world. Many businesses start in a domestic market and expand globally over time. Think Amazon, Peloton, H&M. With the expansion of the businesses from a domestic market to a global one, these companies undergo the evolution of marketing. Here, […]
When we think of the world, we tend to associate certain traits, or behaviors, with specific countries. If you stumble upon an overly helpful/nice person, the joke can be made that they’re Canadian, or if you know any Indian “aunties”, you’ll know they’ll constantly and persistently offer you food. Why is it that we associate […]
With the increase of globalization around the world, organizations in almost every country have deemed it necessary and important to start operating on an international scale in hopes of increasing profits and brand awareness. Although it has become easier for companies to tap into foreign markets (with the development of technology and other resources) they […]
What is an International Marketing Environment? International marketing environments can consist of many forces and factors that can greatly affect marketing managers decisions and intentions for marketing products. The difference between cultural environments can consist of influences of religious, family values, educational and social systems within marketing systems. Failure to consider these cultural differences when […]
The #MeToo movement saw a fall of very high profile celebrities, politicians and businessmen around the globe. A brand that is highly associated with masculinity and getting the best from its product, took it upon themselves to use the leverage of the brand recognition by starting a social media campaign that focuses on “Gillette committing […]
Being a Hollywood star is pretty synonymous with looking good and being fit, however in the case of Chris Hemsworth, the God of Thunder himself, has taken things to a new level. Often proclaimed the hottest and funniest Avenger, Thor (Hemsworth) has often shared snapshots of his workout routines over social media, showing his fans […]
International Market Communication is a multi-level strategy game that is tied to the overall business strategy of the company as well. Today’s digital landscape provides companies with huge potential to leverage not just the paid methods of communication but also the unpaid (earned, owned) methods of communications. What are these different paid and unpaid methods […]