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Global Marketing

Netflix doubles down on Asia

Netflix gained 9.3 million subscribers in the Asia Pacific in 2020, 65% more than in 2019. Revenue increased 62% compared to 40% in other regions like Europe, the Middle East, and Africa. Netflix planned to double its budget for original content in the area, hoping to gain more new customers in India, South Korea, and […]

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Global Marketing

Spiking Gas Prices Shifting Consumer Behavior

There are many factors contributing to spiking gas prices, which are currently being triggered by Russia’s invasion of Ukraine. A week after the invasion began, U.S. has prices rose to an average not seen since 2005. As of March 19, the national average gas price was $4.26 a gallon, leading drivers all around the nation […]

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Global Marketing Team05

Consumer Behavior Shifts In Spain

Hi everyone, it’s S here. I have some exciting news to share! I recently started planning a trip to Spain and Portugal. I have never been outside of the United States before, so this will be a totally new experience for me. Since I have never traveled before, I am curious to learn about how […]

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Global Marketing

Cost, Competition, or Value?

By: Bianca and Mimi While it can be tricky for some businesses to determine what kind of pricing strategy will work best for them, there are plenty of options to choose from. Pricing strategies normally fall into three groups, which are based on cost, competition, and value. It is important for a firm to evaluate […]

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Global Marketing

TikTok’s Neutral Stance

TikTok is one of the world’s largest social media platforms and continues to grow daily. The platform has an average of 650,000 new users every day which is equivalent to 8 new users every second. TikTok is also a global company but is also banned in some countries like India and most recently has banned […]