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Global Marketing

How to Promote Your Business On a Shoestring

Ever since I could remember I have aspired to someday be an accomplished entrepreneur. In middle school I used to sell blow-pops for .25, that was my early hustle. I’m constantly thinking of what I will be doing with what I learned in this MBA program. Unless there’s a brilliant plan that attracts venture capitalists there’s […]

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Global Marketing

Brand Ambassadorship – Who are you wearing?…

Where we shared window displays in “Acquisition”, our “B” for brand ambassadorship allows, if you will, a kind of mobility for “window displays”.  Or put in other terms, per Wikipedia, it’s a marketing form of employing or engaging someone to represent the products or services of a firm.  Take one of the ultimate forms of […]

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Global Marketing

Does Dell’s Latest Marketing Campaign Make Sense?

Computer giant Dell has launched a new campaign focusing on the theme of ‘personal achievement,’ highlighting the link between Dell technologies and inspiration, creativity and productivity.  Aimed at both business and consumer audiences, the campaign will run on TV, as well as online and in print. Stephen Gater, Marketing Director, Consumer, Small and Medium Enterprises, […]

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Global Marketing

Blackberry: Alicia Keys to the rescue?

The moment we’ve all NOT been waiting for is soon approaching: The U.S. release of the new Blackberry smartphone in March. Blackberry (formerly known as Research in Motion) knows most consumers couldn’t care less about the Z10, having left Blackberry years ago for iPhones and Android devices. Perhaps this is why Blackberry has opted to […]

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Global Marketing

When a “sale” is more than just a sale…

Marketing analysts have been using consumer’s characteristics and behaviors to play a considerable role in strategy formation of sales.  In the 1960’s, Black Friday gave birth to modern day sales tactics.  Retailers claimed it was the point of the year that they turned a profit or were “in the black” and it essentially took them […]

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Global Marketing

Acquisition – Congratulations you’ve been acquired by a brand…

… and you didn’t even know it! Welcome to our first post in our series on CONSUMER INVOLVEMENT MARKETING. The song “How Much is That Dog in the Window” and the hit 80’s movie “Mannequin” have two things in common – they both speak to the willingness we have as consumers to be attracted to… […]

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Global Marketing

Marketing with Humor.

I was standing in the grocery isle with my wife, she turns to me and says “Why don’t you pick up some beer for the house” and before finishing her sentence I’m already halfway to the beer section. As I’m standing there looking at the vast selection of cold beverages, beer slogans start to clutter […]

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Global Marketing

The Path to Developing New Sucessful Products

By MIKE GORDON,CHRIS MUSSO, ERIC REBENTISCH And NISHEETH GUPTA “Is your company finding it hard to develop new products? If so, you might try learning from the masters.” The Wall STREET Journal Report Originally, I when I first posted this article, I really wanted everyone to just read it; I didn’t realize I probably should add my “2 Cents” […]