This past Monday, the International Olympic Committee (IOC) banned athletes from Russia and Belarus from competing due to the ongoing invasion in Ukraine. This recommendation was also endorsed by backers of Utah’s bid for the next Winter Olympic Games. The president and CEO of the Salt Lake City Utah Committee for the Games, Fraser Bullock, […]
Recently, Russia began to invade Ukraine, which has left the world in outrage. Many companies have been stopping business in Russia or are worried about how they will continue to run after the invasion. Back in 2008, Adidas signed a long-term partnership with the Russian Football Union, but the company has decided to suspend its […]
McDonald’s is one of the most successful restaurant chains across the globe. As of 2019, it operated and franchised a total of 39,168 restaurants in 118 countries and territories, generating a worldwide revenue of $19.2 billion in 2020 (Statista, 2020). McDonald’s global success can be attributed to many reasons with one, in particular, being the […]
This blog post is based on an article by Wall Street Journal that highlights Deloitte’s “2022 Global Marketing Trends”. It sums up Deloitte’s seven global marketing trends into “Put Customers First”. The consumer first global marketing strategy is especially important during the pandemic. Consumers now want more personalized ads while also criticizing the privacy concerns […]
In recent years, interest in Korean and other foreign language dramas has been on the rise ever since ‘Parasite’ won the Academy Awards Best Picture in 2020. Netflix is one of the few more prominent streaming services that provide viewers with Korean dramas with subtitles and dubbed versions in other languages. The company has realized […]