Our last few blog posts have focused on the need for convenience when it comes to online media and e-commerce, due to consumer behavior shifts after the pandemic. I think now is a good time to focus on the consumer behavior shifts with physical retailers. The biggest disruptor of physical retailers was e-commerce, however, now […]
Peloton, a fitness company, benefited immensely when the COVID-19 pandemic began, as consumers had no choice but to consider fitness arrangements from the comfort of their own homes. But as restrictions started lifting and gyms began to reopen Peloton saw demand begin to fall. Earlier this year, CNBC reported that Peloton would temporarily halt production […]
In the past blog post I posted, (you can find it here) I talked about the consumer behavior shifts due to Covid-19. Upon further reading, I realized that not only do consumers want that instant gratification feeling, but there is also a demand for easier ways to shop. Ordering online through a computer or smartphone […]
Developing Market Research When you are ready to begin your marketing research, it is important to design a tailored map of resources that align with your research problem. Marketers can use resources such as online surveys, focus groups, virtual panels and more. There are unlimited tools that marketers can use, but the marketer must […]
The benefits of social media marketing can also be their downfalls. Social media marketing targets the masses, instantly. If a campaign goes wrong, if the message is not perceived well, it spreads to the masses very quickly. Because social media has so many outlets, it’s really hard to remove a social media fail from the […]