Expansion into international markets requires a revision to the pricing strategy. Pricing strategies are the ways in which businesses set prices for their products or services. It is one of the most relevant elements of the marketing mix We will now explore the different pricing strategies. The three that we will explore are skimming pricing, […]
Many marketing mistakes on a local and global level cost corporations financially, but also can have a devastating impact on a brand’s image. One social insensitivity, mistranslation, or a simple misunderstanding can set a company’s progress back and may cause it to ultimately fail. This is becoming increasingly complicated by the processes of globalization and […]
Even though McDonald’s is an easily recognizable global brand, this does not mean that they are completely standardized in each country. It is widely known that McDonalds adapts to meet the needs of each country in which they operate, and along with variety in their menu, operating in various countries also means that they will […]
Many movie studios have been coming up with increasingly creative ideas to market their upcoming films on social media, and one film that took the digital world by storm recently is M3GAN, a horror movie centered around a robotic doll named after the film’s title. M3GAN first made headlines after the first trailer for it […]
The international retailing world is continually evolving and trying to fit into a newer digital world. So how do these brick-and-mortar stores survive? With little room for new brick-and-mortar brands to emerge, companies like Bluestar Alliance, with their expertise and finances, choose to acquire established but struggling brands to add to their portfolio in hopes […]