When you hear the word ‘influencer’, what comes to mind? For most, it may be the current social media sensation, such as Alix Earle (@alix_earle) or Noah Beck (@noahbeck). But there is more than meets the eye to this industry, and it contains a wider variety of content creator that one might think. Over the […]
The new Barbie movie by Greta Gerwig is arguably a Millennial’s dream come true. Starring Margot Robbie as Barbie and Ryan Gosling as Ken, the film has been making waves on the Internet ahead of its release on 21 July 2023, particularly as a new trailer and set of posters launched for the movie. The Barbie marketing […]
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Croissant Craze!
Croissant, anyone? The food scene has had its fair share of trendy foods, and the latest food item buzzing around online is the “Suprême”, introduced by Lafayette Grand Cafe and Bakery in New York City last year, or also known in other places as the “spiral croissant” (Wells, 2023). With flaky layers assembled in a […]
A Fashionista article highlights the importance of cultural sensitivity in global marketing and international market communication, even in the global high-fashion world. They discuss the controversy surrounding Dolce & Gabbana’s offensive ad campaign in China and how the brand is still “making a years-long push towards reconciliation and rehabilitation following a 2018 racist incident.” The […]
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Build-a-Bear CMO Shake Up
Build-a-Bear, the popular custom stuffed animal experience, has a new CMO! With 400 locations worldwide, plus licensing deals with certain stores in Asia, Build-a-Bear is a well-known international brand. Julia Fitzgerald will be taking over as Chief Marketing Officer; with previous experience at companies such as Sears and Hallmark, Build-a-Bear hopes to bring a fresh […]