Coca-Cola, the world-renowned soft drink brand, has always been at the forefront of innovation when it comes to marketing and advertising. From iconic slogans to memorable commercials, Coca-Cola has always been able to capture the attention of consumers. However, with the rise of Gen Z, the brand is now turning to artificial intelligence (AI) to […]
Pepsi has been a household must-have for decades, the #1 soft drink beverage has unveiled a new logo uplift. The new design is intended to be part of Pepsi’s international marketing strategy to attract new customers, stay relevant, and differentiate itself from competitors. The Power of Pepsi’s New Logo The logo change is not just […]
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Heineken to Rush out of Russia
Heineken and Anheuser-Busch have pulled out of Russia losing millions in the process. One of the world’s largest beer distributors is the latest company to flee Russia due to the ongoing Ukraine conflict finally. Over a year of the conflict with no end, Heineken, the owner of over 300 brands in over 190 countries, has […]
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SalesforceGPT
Salesforce has decided to give AI a go by partnering with Einstein GDP. With the popular online platform, ChatGPT having reached a record number of users over the past year, many businesses have begun to take notice and implement a version of AI for their platforms. One of the companies included in this is Salesforce. Earlier last […]
Influencer marketing involves a paid collaboration between a brand and an influencer (someone who guides the attitudes or actions of followers, typically on social media). Especially in recent years, as the world becomes more invested in technology and social media is on the rise, this tool is especially accurate at reaching consumers. In a study […]