Computer giant Dell has launched a new campaign focusing on the theme of ‘personal achievement,’ highlighting the link between Dell technologies and inspiration, creativity and productivity. Aimed at both business and consumer audiences, the campaign will run on TV, as well as online and in print. Stephen Gater, Marketing Director, Consumer, Small and Medium Enterprises, […]
The moment we’ve all NOT been waiting for is soon approaching: The U.S. release of the new Blackberry smartphone in March. Blackberry (formerly known as Research in Motion) knows most consumers couldn’t care less about the Z10, having left Blackberry years ago for iPhones and Android devices. Perhaps this is why Blackberry has opted to […]
Marketing analysts have been using consumer’s characteristics and behaviors to play a considerable role in strategy formation of sales. In the 1960’s, Black Friday gave birth to modern day sales tactics. Retailers claimed it was the point of the year that they turned a profit or were “in the black” and it essentially took them […]
… and you didn’t even know it! Welcome to our first post in our series on CONSUMER INVOLVEMENT MARKETING. The song “How Much is That Dog in the Window” and the hit 80’s movie “Mannequin” have two things in common – they both speak to the willingness we have as consumers to be attracted to… […]
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Marketing with Humor.
I was standing in the grocery isle with my wife, she turns to me and says “Why don’t you pick up some beer for the house” and before finishing her sentence I’m already halfway to the beer section. As I’m standing there looking at the vast selection of cold beverages, beer slogans start to clutter […]