After a mere day and a half of an historic Papal Conclave, the Roman Catholic Cardinals reached a 2/3 majority and sent up the white smoke to inform the world of their selection of the 266th Pope, an Argentine (formally) named Jose Mario Bergoglio. Since our Marketing Management course took over my life, I’ve literally […]
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Leading a Social Business
I came across an interesting interview from ADP’s CIO Mike Capone about his thoughts on social media and how a business organization can lead a successful strategy in this area. While this communications channel is still in its infancy, and there are inherent risks associated with the free exchange of ideas and information between customers […]
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Evolving You In Involvement
Wow, has this been a courtship. First, we asked how to Acquire you. Then we tried goading you into Brand ambassadorship. After which we asked to take the next step by building a Customer relationship. Then we threw out the coyness and went straight to how to Draw You In, essentially grabbing a stake in […]
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Snapchat – Erasable You!
Posted by Robin Follman-Otta & Sandro Siles So, I was reading an article from Bloomberg Businessweek entitiled “Erasable You”; Why Snapchat might upend social media, undermine law enforcement and make the internet fun again”. (Feb. 11-17, 2013). For those of you who have never heard of Snapchat, it is bascially a free app that sends […]
Weekday madness, after a long day at work the next job shift starts, being a parent. Driving the kids around town to practices and events, etc… It’s a constant juggle. Multiple nights a week my wife drives my kids to their sports practices, she sits around waiting wishing she could have knocked out some gym […]