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Global Marketing

Funko Pop set to destroy collectibles worth $30M to overcome inventory issues

Since the business launched in 1998, Funko has become well known for its diverse line of pop culture-themed consumer goods. These commodities include collectable figurines such as bobblehead figures and plush toys. In 2010, the company released its first collection of “Pop!” vinyl figurines. The line immediately became a substantial source of revenue. The figures helped […]

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Global Marketing

Netflix’s International Expansion

The international growth of Netflix with their strategies has resulted in global success. Today, they are streaming online in 190 countries. Netflix began in 1997 as a DVD rental mailing service then introduced online streaming in 2007. Beginning in the US, Netflix’s initial growth strategy was geographically moving into markets that also had cultural similarities […]

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Global Marketing

Patagonia’s Global Marketing Channels

Patagonia, a global retail company, has reached many with their clothing, equipment, and environmental contributions. Their strategy beginning in the 1973 was focused on creating products that would reduce their global foot print, and inspiring others to care for their planet as well. I wanted to go over their Global Marketing Channels and the unique […]

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Global Marketing

Like an onion, the influencer industry has many layers

When you hear the word ‘influencer’, what comes to mind? For most, it may be the current social media sensation, such as Alix Earle (@alix_earle) or Noah Beck (@noahbeck). But there is more than meets the eye to this industry, and it contains a wider variety of content creator that one might think. Over the […]

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Global Marketing

It’s a Barbie World: The Ultimate Barbie Movie Marketing Campaign

The new Barbie movie by Greta Gerwig is arguably a Millennial’s dream come true. Starring Margot Robbie as Barbie and Ryan Gosling as Ken, the film has been making waves on the Internet ahead of its release on 21 July 2023, particularly as a new trailer and set of posters launched for the movie. The Barbie marketing […]

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Global Marketing

Croissant Craze!

Croissant, anyone? The food scene has had its fair share of trendy foods, and the latest food item buzzing around online is the “Suprême”, introduced by Lafayette Grand Cafe and Bakery in New York City last year, or also known in other places as the “spiral croissant” (Wells, 2023). With flaky layers assembled in a […]

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Global Marketing

Dolce & Gabbana: The High Cost of Cultural Insensitivity

A Fashionista article highlights the importance of cultural sensitivity in global marketing and international market communication, even in the global high-fashion world. They discuss the controversy surrounding Dolce & Gabbana’s offensive ad campaign in China and how the brand is still “making a years-long push towards reconciliation and rehabilitation following a 2018 racist incident.” The […]

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Global Marketing

Build-a-Bear CMO Shake Up

Build-a-Bear, the popular custom stuffed animal experience, has a new CMO! With 400 locations worldwide, plus licensing deals with certain stores in Asia, Build-a-Bear is a well-known international brand. Julia Fitzgerald will be taking over as Chief Marketing Officer; with previous experience at companies such as Sears and Hallmark, Build-a-Bear hopes to bring a fresh […]