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Global Marketing

The Psychology of Pricing

$9.99 or $10? What goes into determining how the end of a price will look? According to a recent study, the psychology of pricing is more complex than it appears on the surface. The ideal pricing form differs based on a country’s culture. By researching how psychological pricing in a new market works can increase […]

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Global Marketing

Alibaba AI Adjusted International Pricing Strategy

Alibaba Cloud is taking the initiative to expand its reach on the international stage in order to prepare itself for the increase in AI usage as a business tool. They’re making cuts internationally up to 59% and locally about 23%. By expanding these services, they’re hoping to control a large market share with a pre-established […]

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Global Marketing

Taking Netflix Global

When Netflix decided to expand their services globally in 2016, they had never expected hit shows like “Squid Games” from South Korea and “Bridgerton” based in the United Kingdom to be as successful as they were. These shows have amassed such an audience they have been renewed season after season and with these shows breaking […]

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Global Marketing

Power of Social Media in B2B Marketing

Social Media has evolved from just social interaction to B2B marketing. B2B organizations may use social media to improve their marketing, cultivate connections, and expansion. Few Strategic Role of Social Media in B2B Marketing Social media has become an indispensable tool in the arsenal of B2B marketers. By effectively leveraging these platforms, businesses can enhance […]

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Global Marketing

Target Launches the new Target 360

After much time, Target has decided to throw itself in a new light in the retail business with the launch of a new subscription feature also known as Target 360. Target has launched Target 360 in hopes of increasing its e-commerce business. How would the Target 360 stack up against other parts of Target’s established […]