Dove Beauty is a well-known brand founded in 1957 (Unilever). The first product Dove ever sold was their beauty cleansing bar (Unilever). This bar was unique at the time because it utilized milder cleansers and moisturizing cream, unlike other products at the time (Unilever). Over the years, the brand grew, eventually reaching 139 countries and […]
It’s no news that people around the world have opted out for online shopping given its convenience, but can Ikea become the lost link to bring people back to malls? Ikea, traditionally being a stand alone facility, is now looking to integrate with malls. Ingka group, headquartered in the Netherlands, operates, “379 Ikea stores and […]
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Pepsi’s Marketing Misfires
Everyone knows the infamous Pepsi ad starring Kendall Jenner. What was supposed to be a celebration of unity turned out to be racially insensitive and trivialized many social issues, leaving people feeling angry and hurt (Hart, n.d.). With all the resources for proper market research, one wonders how such a large company could make such […]
On February 8, 2024, Ralph Lauren Corporation filed their SEC 10-Q which presented trajectory growth for the company. Net revenues have escalated to $1,934.0 million, marking a significant increase from the $1,832.3 million reported in the same quarter of the previous year (GuruFocus Research, 2024). For decades, the brand has been able to profit off […]
Once a powerhouse in the global coffee industry, Starbucks now faces formidable challenges in sustaining its business momentum. In response to dwindling sales, the company has launched aggressive promotional campaigns to reignite consumer interest and stimulate growth. Aside from changing consumer preferences, Starbucks amongst other well-renowned companies has taken a hit as a result of […]