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Global Marketing

THE INTERNATIONALIZATION OF HUAWEI

The company was formed in the context of the chinese economic reform of the 1980s (Fannin, 2013), which brought about an economic zone in shenzhen and a wave of companies that sustain the country’s economic advances, turning china into what it has been since 2014, a leading nation in economic terms. in this period, the […]

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Global Marketing

Underarmour Domestic Forecast Loss As Global Expansion Costs Weigh

Under Armour has remained stagnant in their global strategy presence. They are spending more and more to establish themselves a global dominant compared to Nike and adidas but the money has not helped their cause. As their domestic market growth cools down, their international presence seems to do the same. Under Armour is choosing to […]

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Global Marketing

How to prioritize your marketing efforts-with example of Amazon

Amazon has more than 40 product categories shown in their website and they continue to expand into grocery market (Amazon acquiring Wholefoods) and create their own house products. This retail giant is the largest online retailer in the world measured by revenue and market capitalization and second largest after Alibaba Group in terms of total […]

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Global Marketing

Subway Continues Restaurant Closures; Focuses Attention Toward Global Expansion

Subway, the largest sandwich chain across the United States is reportedly closing numerous locations domestically due to upcoming and already established gourmet fast-food chains. It’s reported that they are closing up to 500 stores in 2018 after 800 restaurants closing back in 2017. Their main focus is to research and discover the underperforming subway stores […]

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Global Marketing

E-commerce Regulations: International Opportunity or Threat

The US, Japan, and Singapore are among nearly a dozen World Trade Organization (WTO) members that are pushing for international e-commerce regulations.  The US has specified that the agreement should cover the free flow of information, digital security, fair treatment of digital products, trade facilitation, protection of proprietary information, and facilitation of internet services. At […]