Once a powerhouse in the global coffee industry, Starbucks now faces formidable challenges in sustaining its business momentum. In response to dwindling sales, the company has launched aggressive promotional campaigns to reignite consumer interest and stimulate growth. Aside from changing consumer preferences, Starbucks amongst other well-renowned companies has taken a hit as a result of […]
Category: Global Marketing
McDonald’s teamed up with Crocs for the company’s first ever global shoe collaboration. This collaboration not only allowed enthusiasts to rejoice but McDonald’s is donating to the Ronald McDonald House Charities in honor of this partnership. This collaboration includes a full line of shoes, socks, and Jibbitz charms which are available on crocs.com, Crocs retail […]
When I was traveling to Atlanta many moons ago, I carved out some time to visit the Coca-Cola Museum. The massive museum takes guests through the history of the famous soda and how the brand became the powerhouse it is today. It’s a fascinating museum that is worth visiting if you’re ever in Atlanta, but […]
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Burritos Beyond Borders
Chipotle’s reach may seem ubiquitous to those living in the American Southwest. Their no-nonsense cafeteria style Mexican cuisine has become a major hit, achieving $9.9 billion in revenue in 2023. Though popular here in the States, Chipotle has struggled to gain traction in international markets. Their international portfolio contains only 39 locations in Canada, 15 […]
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Starbucks International
Why Starbucks Succeeds Internationally If you have had the opportunity to travel internationally and visit a Starbucks, you may have noticed the stark contrasts between those locations and their US counterparts. I initially encountered these differences during a brief stopover at Singapore Changi Airport. While stopping in for a quick snack, I was greeted by […]