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Global Marketing

For Meat Lovers Everywhere, There’s Barbecue

Barbecue (or BBQ) is a favorite amongst people all over the world. In America, it’s pretty common to have barbecues during the summer, especially on the 4th of July. When thinking of barbecue, you may be picturing tender meat drenched in barbecue sauce. However, there are other types of barbecue so perhaps you’re daydreaming about […]

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Global Marketing

America is Back in the Manufacturing Business

We’re so Back! Over the past year, the American manufacturing industry has seen a significant revival, with a seven percent growth marking the highest in over two decades. This trend will likely have a far-reaching impact on business-to-business marketing, even internationally. With the COVID-19 pandemic exposing the vulnerability of global supply chains and a worrisome […]

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Global Marketing

Oreo International Pricing

Oreo has been a staple ever since its founding. Consumers love the nostalgic feelings associated with the brand. Oreo’s marketing strategy allows them to communicate with the audience they target by using effective marketing actions. Now Oreo uses a mid-premium pricing policy, they offer quality products and they price them at mid-range which has resulted […]

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Global Marketing

Cats vs Dogs

Are you a dog lover or a cat lover? Perhaps you are both, but it seems like most people lean towards one or the other. Some may prefer a cat because they’re pretty self-sufficient, while others prefer dogs so they have more of an excuse to go outside for a walk. There are several other […]

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Global Marketing

Musical Theatre: Is It “Popular”?

They may not be popular with everybody, but musicals are loved by many around the globe. The music, sets, stories, choreography, and costumes bring so much life to a stage. In between people suddenly breaking out into song, there’s usually dialogue in between to help tell a story. I say usually because there isn’t always […]