When I was traveling to Atlanta many moons ago, I carved out some time to visit the Coca-Cola Museum. The massive museum takes guests through the history of the famous soda and how the brand became the powerhouse it is today. It’s a fascinating museum that is worth visiting if you’re ever in Atlanta, but […]
Category: Global Marketing
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Burritos Beyond Borders
Chipotle’s reach may seem ubiquitous to those living in the American Southwest. Their no-nonsense cafeteria style Mexican cuisine has become a major hit, achieving $9.9 billion in revenue in 2023. Though popular here in the States, Chipotle has struggled to gain traction in international markets. Their international portfolio contains only 39 locations in Canada, 15 […]
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Starbucks International
Why Starbucks Succeeds Internationally If you have had the opportunity to travel internationally and visit a Starbucks, you may have noticed the stark contrasts between those locations and their US counterparts. I initially encountered these differences during a brief stopover at Singapore Changi Airport. While stopping in for a quick snack, I was greeted by […]
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BeReal is Over Party?
In March 2023 BeReal had 33.3 million monthly active users which is down from 73.5 million monthly active users in August 2022. With marketers asking themselves if this app is just a trend or another substitute for other social media platforms. BeReal’s head of field marketing, Julian Hislop, had stated the app is currently in […]
Blog Subtopic: Cross-Cultural Consumer Behavior I’ve chosen Cross-Cultural Consumer Behavior as the subtopic for my blog. This broad topic spans various facets of marketing. However, in this inaugural blog post, I aim to clarify the essence of this subject. Consumer preferences naturally differ based on geographical locations. Even within a single country, there can be […]