Today we have the day off to explore the city by ourselves. However, our professors had an assignment in mind for us. We were to observe and compare how American brands market themselves and operate in China. I chose to examine Starbucks since coffee is not a traditional or cultural beverage in China. I was […]
Hello fans, Summer finally started and I’m so excited to travel. I am gifted with the opportunity to visit Beijing and Shanghai for the next two weeks. I am very honored to keep you updated on my adventures this summer. I plan on discovering the unique ways in which the Chinese people practice business in […]
Hello everyone, its the time of the year where I explore. This time I am going to the far east, the country that has the biggest population and manufacture almost everything for us. It is China, I will be going to the capital Beijing then Shanghai. I have been always fascinated how China managed to […]
Starbucks is a well-known coffee company, not just in America, but also throughout the world. Their mission statement is “to inspire and nurture the human spirit—one person, one cup and one neighborhood at a time.” As of December 28, 2014, there were 21, 878 total stores worldwide spread across 67 countries. While in Beijing, I […]
As a Chinese American, born and raised in Southern California, you can only imagine my excitement of visiting China for the first time. I grew up learning the culture from my parents, hearing historical tales from my Chinese tutor, and being proud of my heritage. With almost all of my immediate family in Taiwan, which […]