Wetzel’s Pretzels announced that it will soon be offering its iconic and special scratch-made pretzels, Bitz, Wetzel Dogs, and lemonade in China. Wetzel’s Pretzels will be focusing on its growth mostly in Shanghai, Beijing, and then South China. Due to China having high-traffic venues and a growing middle class with passion and interest for […]
Category: Global Marketing
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Luxury Brand Marketing in China
Luxury brands are popular all over the world. This is no different in China, a huge market that is particularly interested in these luxury items. As Forbes reports, “Chinese customers already make up 32 percent of the global luxury market, and that number is predicted to rise to 44 percent by 2025”. That is a […]
Facebook acquired Ozlo to help boost its online chatting application (Messenger) ability to help its users and predict their needs via Ozlo’s AI technology. Facebook’s Messenger already are gearing towards understudying the users via a series of virtual assistants, Facebook look to increase that capabilities with Ozlo’s technology. Facebook’s Messenger app earlier this year rolled […]
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Starbucks in China (2/2)
Some weaknesses Firstly, the efficiency of organizational structure is not sufficient. For any enterprise, it is a challenge to manage so many stores uniformly and efficiently in China. Moreover, Starbucks relied on getting the original agent to unify and integrate the Starbucks stores in the Chinese market. At present, Starbucks still does not achieve 100% […]
By, Natalie Filice, Katie Kirk, & McKenna McVicker In a recent interview with John Jay, the president of global creative at Fast Retailing, he gave the four secrets of building a global brand. Fast Retailing is the Tokyo-based parent company of casual-wear retail chain, Uniqlo. This chain is comprised of more than 1,800 stores […]