By, Natalie Filice, Katie Kirk, & McKenna McVicker Industry giant, Coca-Cola, is without question one of the most renowned and identifiable brands the world over. For over 100 years, Coke has proved to be an indisputable market leader and has set the standard for what it means to be a successful global brand. An article […]
Category: Global Marketing
By, Natalie Filice, Katie Kirk, & McKenna McVicker The nature of today’s society makes it difficult for an organization to obtain a successful, sustainable global brand strategy. In the Forbes.com article, Time to Make the Donuts: How the Dunkin’ Donuts Brand Stays Relevant, Steve Olenski explains that brand longevity is a difficult dynamic to achieve. […]
Location is very paramount to the success of your business. It can affect costs and revenues.Choosing the right location means considering the following factors; Population Factors like; age, occupation and lifestyle are important parameters. This will help determine if your target markets are in that vicinity. It won’t make sense to set up your business […]
While the Australians may be known for their tourist-friendly charm and engaging landmark attractions, there is one aspect of the world Down Under that hasn’t been so open to international visitors – and that’s the retail market. Within the past two years alone, multiple retailers have been forced to shut their doors in the face […]
Social Media is an incredible tool that can be used to market brands and products to a very wide, but also very direct audience. While we have previously discussed the ways in which social media platforms are changing due to trends and other external forces, there is no denying that social media continues to […]