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Global Marketing

Marriott’s China Blunder: Learnings for International Marketing

Earlier this year, the hotel chain, Marriott International, made the mistake of sending out a questionnaire to rewards program members asking for their country of residence and listing Hong Kong, Macau, Tibet, and Taiwan as country options.  Although this may seem like a fairly innocuous and easily corrected error, it has had significant repercussions for […]

Categories
Global Marketing

How blockchain technology will affect marketing

How blockchain technology will affect marketing “Because of the technological innovation that blockchain is, we now have the ability to transact items of value between two parties where no intermediary is required, and we can do that with less costs, lower risks, and can do it faster. That means any business where their value proposition is […]