Burberry has been a brand well known around the world as a high end designer brand. For the past 17 years, Christopher Bailey had been the creative director. However, effective March 31, 2018, Bailey will no longer be the creative director. Burberry took this as a window for more opportunity to improve their megabrand globally […]
Tag: 2018#3
The main steam and well-loved Irish Whiskey brand is looking to rebuild and execute its new global marketing strategy. Its main goal is to create a better awareness for its personal profile and personality. Its new campaign is called ‘Taste, that’s why’ and it is worth millions of dollars that includes TV spots on primetime […]
Trying to create a global marketing strategy is not something easy to accomplish especially in certain industries. Companies are moving outside of their home country and what they’re accustomed to and their strategy for gaining market share must be changed completely. However, many companies have been able to do so successfully and have been able […]