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Global Marketing

U.S. and China Summit (A Bi-Lateral Relationship)

Throughout the various company visits and lecture panels we attended, a common theme that has come up over again is the importance of China and America’s bi-lateral relationship. It has even been called the most consequential relationship between any two countries. I too think that this bi-lateral relationship is vital for both the economy and […]

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Global Marketing

CU Conquered Beijing

CU Conquered Beijing Hi Again Everyone, It’s seems cliché, but it’s crazy to actually think our time in Beijing is actually already over. The amount of culture that we have just been able to soak in has been incredible. In this post, I am going to go ahead and touch on some key points from […]

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Global Marketing

HSBC and the Free Trade Zone

While in Shanghai, our group was fortunate enough to do a company visit at HSBC. Serving around 51 million customers worldwide, HSBC is one of the world’s largest banking and financial organizations. HSBC was founded in 1865 to finance trade between Asia and the West, and is now acknowledged as “the world’s leading international bank.” […]

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Global Marketing

Tian Zi Fang Treats

  After being in Beijing for a brief four days, we were off to our next destination, Shanghai. We arrived via high-speed metro and were welcomed with a thrilling acrobatic show later that night. The next day proved to be a long one. We had five destinations on our agenda to cover. Our morning started […]

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Global Marketing

Bye Bye Beijing

Our time in Beijing has drawn to a close, and as we embark towards Shanghai, I sit here on the train reflecting on my first truly international experience. From cultural visits to traveling through the city as a typical American tourist, I gained a deeper understanding of Beijing and the culture that drives it. Visits […]

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Global Marketing

An American Brand in China

On our last day in Beijing a group of students led by Amy and May deiced to take the subway to a local market street. It was a small row of shops down a tight ally and to my surprise vehicles of all kinds are actually allowed to drive on this alleyway despite the massive […]

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Global Marketing

Big Beijing City

BEIJING We finally made it! After what seems like days of flying, Chapman finally stepped foot on China soil. Today, on our first free day, professor Wihlborg gave us an assignment at breakfast: find a company that exists in both the United States and China, then compare the differences and similarities. With that in mind, […]

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Global Marketing

Starbucks Study

Today we have the day off to explore the city by ourselves. However, our professors had an assignment in mind for us. We were to observe and compare how American brands market themselves and operate in China. I chose to examine Starbucks since coffee is not a traditional or cultural beverage in China. I was […]