COVID-19 has impacted businesses across the world, and marketing as we know it will never be the same. Some industries have hurt more than others. The hotel industry is a prime example, with many of the industry leaders closing doors indefinitely. Although this post pertains to hotels, other industries can benefit from being active during […]
The East and the West are inherently different, but are slowly influencing each other in many ways; one of those ways being spiritual. Eastern influence began to permeate in the 1960s when The Beatles started to follow Maharishi Mahesh Yogi, who founded Transcendental Meditation in India. The Beatles liked his philosophy and eventually communicated that […]
It’s May 2020. The world is in a pandemic because of the COVID-19, coronavirus, outbreak. People all over the world are quarantining in their homes, trying to stay safe and healthy. Some businesses are closed or going under while other businesses are booming (i.e. Target, Amazon, grocery stores alike). There is no end in sight […]
While there are many pros to global branding, there are also reasons to avoid global branding. It will be up to the company if the pros are worth the cons. Global Means It’s as big as the Globe While it is ambitious to think on a global scale, some goods and services do not translate […]
A study by SurveyMonkey and Hubspot discovered that social media trends seemed to match across regions, likely due to the globalizing effect of the internet. Here are four global social media trends to pay attention to this year. 1. Short-lived content will continue gaining popularity Ephemeral content, like stories, have been a huge social media […]