Global Marketing Professor

Coca-Cola was founded by John Styth Pemberton in 1886. Who would have thought then, that Coca-Cola would be the money maker it is today. The company is the world’s leading manufacturer of beverages, operating in more than 200 countries across the world. The company produces more than 500 beverage brands and over 1.06 billion drinks […]

At this point, we are masters at understanding what global branding truly means; but do we know how to master global branding for our businesses? In order to gain a competitive advantage by differentiating yourself from your competitors, bolster your reputation and retain customers; it is vital to have a strong, clear brand identity. This […]

Social media marketing has become one of the most important marketing channels at this point in time. Its rising popularity is evident, despite the rapidly changing popularity of various platforms and strategies. Because of this, we have decided it is important to dive a bit deeper into how this type of marketing is changing with […]

Your export operations must be accompanied by a clear international marketing communications strategy. Below we will discuss various website tools you can use in your strategy. Keep in mind that the use of each of these media must be consistent with your overall business strategy. Website and Web Marketing Your Website Your internet website is […]

What is Push Marketing? Push marketing is a promotional strategy firms use to drive or ‘push’ their products and services to the customer. Often there is a third-party firm involved to gain exposure. Common sales tactics include; email, social media, direct mail, print and broadcast. Push marketing is more short-term focused and looks for immediate […]

As we mentioned in our previous posts, digital marketing is a relatively new and progressive channel of marketing. One of the main sources of digital marketing that allows people to access millions of audience members is through email marketing in particular, and MailChimp is offering a way for users to become well versed in this […]

When posting content online, it often goes to all corners of the globe. With that comes misunderstandings stemming from differences in culture. Many individuals view and judge things from the cultural experiences they have obtained themselves, in their own geographic location. This can be seen when a British commenter talks about getting better miles per […]

For international markets, pricing is one of the most important elements of marketing product mix, generates cash and determines a company’s survival. This blog post sheds light on international pricing strategies in a global marketing environment. Pricing, as part of the marketing mix, is essential and has been always one of the most difficult decisions […]