As social media grows in popularity across the world, so have the presence of social media “influencers,” and chances are you may even follow some yourself. Influencers are individuals who have essentially established credibility in a specific area or industry through their social media platforms. To be successful they need to have access to an […]
Wal-Mart is considered the largest international retailer as they operate in all 50 states as well as Puerto Rico, Canada, China, Mexico, Brazil, Germany, Britain, Argentina, and South Korea. The company opened its first international store in Mexico City in 1991 and by 1999, they had more than 130,000 employees working in 729 facilities outside […]
Red Bull’s marketing strategy has a specific target audience that plays an important role in why the company leads the energy drink market with 24.9% share and selling more than 7.5 billion cans globally. Their target audience is predominantly between the ages of 18 to 34 years old, both male and female, who have an […]
Costco is the largest membership-only warehouse club in the U.S. It has a passionate follower base, and now has over 200 international locations. They began their international expansion in 2013. Many people doubted that Costco would succeed internationally because many other companies have failed such as Tesco, Target, and Walmart. However, Costco has continued to […]
Home Depot is a staple in the US as one of the most profitable retail giants with over 2,200 stores in 3 countries. The retail giant had net earnings in 2020 of over $110 billion. However, they failed miserably when they tried opening and operating 12 stores across 6 countries in Asia. The main reason […]
According to Pew Research, millennials will account for 75 percent of the global workforce by 2025. As the millennial generation continues to grow, B2B brands will need to shift their global marketing strategies to cater to this growing age group in the business world. Studies show that millennials respond less to traditional marketing and old […]
In marketing, Big Data can be both useful and limiting depending on how it is used, and how management pursues marketing research. In recent years, big data has emerged as a promising wealth of information that would offer companies profound insights into customers. By recording and analyzing different metrics collected from very large groups of […]
Would you believe that brands like Taco Bell, Starbucks and Adidas have dozens of employees whos role is just dedicated to international marketing? Here is an example: I typed in “Social Media Taco Bell” on my LinkedIn. This photo captures just 1 page of the 4 pages of Social Media employees at Taco Bell. The […]