Unilever is a British multinational consumer goods company. They are the largest producer of soap in the world and have a large portfolio of large corporations such as Dove, Axe, Ben & Jerry’s, and Magnum to name a few. Being a corporation of this size they have to constantly focus on their pricing strategy as […]
Perhaps one of the most exciting case studies in the grocery scene was the interaction between Trader Joe’s and Canada. Trader Joes: Trader Joe’s is a popular grocery chain located in the United States. Headquartered in Monrovia, California, Trader Joe’s has 560 stores nationwide. Trader Joe’s popularity has developed a fan following, with dedicated consumers […]
Ikea, a Swedish furniture and home goods store, is set to expand its store front offerings. In a time when companies and brands are trying to lower their physical footprint, Ikea is diversifying its options by offering 3 different store formats: Plan and Order locations, e-commerce, and city centers. First, we’ll start with the Plan […]
Boba, which is also sometimes referred to as bubble tea, is a popular drink enjoyed by many. For those unfamiliar with this beverage, an explanation from one source stated, “The word “boba” can refer to either a broad category of chunky drinks — including everything from iced tea with tapioca pearls to fresh juice loaded […]
Walmart’s multinational expansion was not as successful as projected and their most notable failure occurred within Germany. Reviewing some of the reasons led me to see their overall failure to reach China, EU, Japan, South Korea, and some others. Mainly, they had difficulty providing their advertised “Everyday Low Price” and disregarded local cultural habits. Going […]
Netflix is an American Media Company that was founded in 1997 by Reed Hastings and Marc Randolph in Scotts Valley, California. Netflix launched as the first DVD rental and sales website taking its first step to becoming a streaming service. Since then they have become the largest streaming service giant with 220 million subscribers. Netflix […]
Gucci and Vans are joining forces on Roblox to introduce younger consumers to luxury goods through a familiar platform. Until May 13 Roblox users have access to the newly linked digital worlds of Gucci and Vans to get an opportunity to win unique avatar style items. Within the collaboration, players can transport from Gucci Town […]
The article “Unilever to stop altering models’ bodies, skin color in advertising” discusses a bold move by Unilever, a global consumer goods company that sells products in various countries and markets around the world. The brand announced that it will no longer digitally alter models’ bodies or skin color in its advertising campaigns. Their decision […]