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Global Marketing

Bye Bye Beijing

Our time in Beijing has drawn to a close, and as we embark towards Shanghai, I sit here on the train reflecting on my first truly international experience. From cultural visits to traveling through the city as a typical American tourist, I gained a deeper understanding of Beijing and the culture that drives it. Visits […]

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Global Marketing

An American Brand in China

On our last day in Beijing a group of students led by Amy and May deiced to take the subway to a local market street. It was a small row of shops down a tight ally and to my surprise vehicles of all kinds are actually allowed to drive on this alleyway despite the massive […]

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Global Marketing

Big Beijing City

BEIJING We finally made it! After what seems like days of flying, Chapman finally stepped foot on China soil. Today, on our first free day, professor Wihlborg gave us an assignment at breakfast: find a company that exists in both the United States and China, then compare the differences and similarities. With that in mind, […]

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Global Marketing

Starbucks Study

Today we have the day off to explore the city by ourselves. However, our professors had an assignment in mind for us. We were to observe and compare how American brands market themselves and operate in China. I chose to examine Starbucks since coffee is not a traditional or cultural beverage in China. I was […]

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Global Marketing

Summer Is Here

Hello fans, Summer finally started and I’m so excited to travel. I am gifted with the opportunity to visit Beijing and Shanghai for the next two weeks. I am very honored to keep you updated on my adventures this summer. I plan on discovering the unique ways in which the Chinese people practice business in […]