Brand awareness and product awareness plays an immense role towards purchasing decisions, especially when the good or service is an international one. In addition, an exposure to the country’s customs, beliefs, and values influence consumers’ perception of their goods and services; whether that exposure is negative, positive, or neutral, that experience influences consumer behavior towards […]
Developing a thorough understanding of the customers within a market is crucial to being able to successfully and profitably launch a product. Often a company will start their reach domestically and plan only for their local customers. Social, economic, cultural and religious factors could play a very different role abroad. Although, when launching domestically it […]
All previous research agrees that pricing strategies are grouped into three categories: 1) Cost-based pricing 2) Competitive pricing 3) Customer-based pricing. Cost pricing is derived from cost accounting information, in which cost plus interest is expressed as a price. This method does not pay attention to competitive issues. In price-based competition, the observed or forecasted […]
What is coca cola’s ‘One Brand’ and why does it work? In 2016, Coca Cola launched their global strategy they dubbed as ‘One Brand’ which unites all of Coca Cola’s Coke product under one global strategy they called “Taste the Feeling.” Now it can be a confusing concept that one strategy would work across multiple […]
Yes, we’ve heard the news, Tesla is closing down all of their innovative car dealerships, and going entirely online for sales, sidestepping the traditional “test drive”. There is quite the major shakeup happing at Tesla cutting back costs and reducing the price of the Model 3, but those Tesla dealerships, so emblematic from Paris to […]