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Global Marketing

The Strategies of Alibaba Group

Alibaba focused on the dominant wholesale trading market since it was established. Jack Ma, the founder of Alibaba, developed the company rapidly through financing capital with his advanced concept. When the development of company was blocked, he took a risk to invest heavily in YAHOO China to open market and boost popularity. As the captain […]

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Global Marketing

What to Look Out For: 5 Traits of a Professional Project Manager

Your business requires finding the right project manager for critical success. A project manager generally handles your project from the beginning to the end, also ensuring the project is done on time, successful and on budget. So when you have a large project or a project you cannot handle personally, they are the key to […]

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Global Marketing

The Global Branding Power of Vans: Taking SoCal Surf-Culture Worldwide through Celebrity Endorsements

By: Natalie Filice, Katie Kirk, & McKenna McVicker The classic and immediately identifiable Vans “Old Skool” sneaker has proved to be a universal fashion staple for the past several years. Regardless of age, style, or social status, Vans has successfully transcended their brand from a solely surfer shoe, to an essential item that is found […]

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Global Marketing

Value Pricing: When ‘Cost Plus’ is Irrelevant

Setting a price tag to an intangible tech product is a challenge for most companies. While it is easy to set price levels for manufactured goods just by calculating raw material, manufacturing, and logistic costs; it is far more complex to come up with a price in SaaS business models. One needs to think long […]

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Global Marketing

An Introduction to Dumping

US Congress defines dumping as an unfair trade practice, where imports sold in the US market is priced with less than 8% profit margin over the production cost. While it is not illegal to dump prices on a global scale (WTO is not regulating the prices), it is often an unwanted scenario and countries put […]