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Global Marketing

Gucci’s dominance in the luxury market

Gucci is an Italian fashion house founded by Guccio Gucci in 1921, making it one of the oldest Italian fashion houses still in business today. Gucci has always exuded a sense of elitism and elegance. The company began as a luggage designer, making luxurious travel goods and equestrian equipment for Italy’s affluent upper-classes, similar to […]

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Global Marketing

Domino’s Pizza Ruled India

Domino’s is the world’s biggest pizza chain. The brand is rapidly expanding its presence in various countries by preparing different people’s diverse needs in mind. Domino’s has dominated the Indian pizza market in recent years, so we were curious to learn more about what made the company so popular with pizzas in a country where […]

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Global Marketing

Whole Foods Market Global Impact

Whole Foods Market continues to expand their global marketing channels, especially since they were acquired by Amazon in 2017. From a small organic and natural foods grocery store in Austin, Texas, Whole Foods Market has expanded globally to Canada as well as to the United Kingdom. The brand has over 500 stores throughout North America […]

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Global Marketing

Costco in New Zealand

Costco Wholesale Corporation was founded in San Diego, California on July 12, 1976, by James Sinegal and Jeffrey Bortman. Costco is a chain of member-only big box retail stores. The company has 804 warehouses worldwide and 558 warehouses in the United States. In 2020, Costco was the fifth largest retailer in the world. In Fortune […]

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Global Marketing

Coca-Cola’s One Brand Marketing Approach

Coca-Cola is one of the most recognizable brands across the globe. The Coca-Cola company is headquartered in Atlanta, Georgia and manufactures the sale of syrup and concentrate in order to make their carbonated beverage that has become a cultural institution in the United States. They originated in 1886 by a Pharmacist named John S. Pemberton […]