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Global Marketing

REI Invests in Targeted Marketing Campaign… In Store and Out

REI (Recreational Equipment Inc.) was named most respected brand in the private company category by branding and advertising firm GreenRubino in 2011.  So how does this iconic outdoor retailer invest in marketing to support their success? In 2011 REI spent approximately $60M to support their $1.8B business.  To put this in perspective, they spent 3% […]

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Global Marketing

An INTRODUCTION to Team “I”

Hello, we’re Team “I”- nice to meet you! We’ll be bringing you various INTERESTING articles to discuss IMPORTANT topics in the world of marketing. We’re looking forward to some INTERACTIVE conversation and hope you have an INCREDIBLE time visiting our blog… Family INCORPORATED So, you check your schedule and see you have an afternoon meeting, […]

Categories
Global Marketing

Welcome!

Welcome to GlobalMarketingProfessor.com which offers trends, insights, and observations related to Marketing Management and which also serves as the hub for a network of websites focused on specific subtopics of Global Marketing.