REI (Recreational Equipment Inc.) was named most respected brand in the private company category by branding and advertising firm GreenRubino in 2011. So how does this iconic outdoor retailer invest in marketing to support their success? In 2011 REI spent approximately $60M to support their $1.8B business. To put this in perspective, they spent 3% […]
Hello, we’re Team “I”- nice to meet you! We’ll be bringing you various INTERESTING articles to discuss IMPORTANT topics in the world of marketing. We’re looking forward to some INTERACTIVE conversation and hope you have an INCREDIBLE time visiting our blog… Family INCORPORATED So, you check your schedule and see you have an afternoon meeting, […]
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