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Global Marketing

Cross Cultural Marketing Mishaps

Good afternoon EMBA class of 2014. After going with many of my fellow classmates and spouses this weekend to South Coast Repertory to see the play Chinglish it inspired me to create a blog on cross cultural marketing mishaps.  For those of us that have seen Chinglish the examples below reinforce the importance of working […]

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Global Marketing

Consumer Research: Is there an algorithm for that?

How does a company know what consumers want? In the case of Nexflix, executives simply look at the selection of videos that consumers choose to watch. Last year, NPR produced a segment on the importance of algorithms as a critical aspect of Netflix’s consumer research. The company uses algorithms to analyze consumer choices, and armed […]

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Global Marketing

When all else fails, choose “organic” potato chips

Individuals who try to eat healthy have the best of intentions, but sometimes don’t know how to make the best choices. That’s when marketing for “healthy” food products enter the picture. Food companies have learned to capitalize on consumers’ desire for fitness by marketing their products accordingly, using language such as “organic” or “heart healthy.” […]

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Global Marketing

News Flash – Marketing Wars have been declared. We are at DEFCON 1.

“Gentlemen! Start your engines.”  A famous introduction heard to start some of the most prestigious auto racing events like the Indianapolis 500.  Historic races have pinned the highly favored No. 1 racer going against the promising field. No, war has not been declared on a sporting event, but instead it is being declared in the […]

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Global Marketing

Global marketing management

Marketing management is key to the achievement of aspirations, it is in general factor of economy improvement and of course before that  companies, employees, and workers , and we believe according to that marketing management is  the most important player in economy field  with important role of managing the economy all over the world. On […]

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Global Marketing

Consumer Involvement Marketing – from A to E-Ticket

You shop. Sometimes because you have. Sometimes because you want to. But how involved are you in your consumer choices? What drives you to look beyond a storefront, product or service, and… stay with them? Over the next few weeks Team E-Ticket will be exploring acquisition to brand loyalty, to experiential involvement, and we invite […]

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Global Marketing

B2B challenges

Team “F” in the house!!! Better known as Bryan and Nabih. Here to make a splash and hope to provoke some great discussions on marketing, specifically B2B marketing.  This blog opens the discussion of the challenges in B2B marketing.   EXAMPLE of the Unknown with the competition: As in Harvard case study, Barco  Projection Systems (BPS), there were some significant […]

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Global Marketing

Are You Listening?

Ever wonder if you’re marketing message is being heard?  The Chicago-based media group The Onion, created a marketing-focused offshoot in 2012 called Onion Labs to identify if audiences where hearing marketing messages.  The big brands where taking notice of Onion Labs, and their research. The Onion is a “news” paper that was launched in 1988 that […]