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Category: Global Marketing
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Dynamic Pricing
What is Dynamic Pricing? Well, it’s a pricing strategy used for setting the cost for a product or service that is highly flexible, like that of airline tickets. This type of pricing allows the price to change in real-time in response to market demand. Most of these price changes are controlled by pricing bots that […]
By: Bianca and Mimi After Russia’s invasion of Ukraine, many global companies halted sales to them in response. However, the government in Moscow recently announced that they would allow parallel imports. This system allows Russian companies to purchase goods from any country outside of theirs, that earlier purchased their goods legally. Parallel goods serve as […]
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International Pricing Issues
As the world moves even more towards the digital side of things, selling products internationally has never been more attractive. Even more so now that people have gotten comfortable with online shopping since COVID-19. Although quite a few issues arise when pricing products for international purchase. This article highlights a few of those obstacles. Export […]
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#DoUsAF(Lay)vor
Lay’s is a brand of potato chips that was founded in 1961 under PepsiCo. Lay’s is now sold in over 200 countries, and is the most popular brand of chips in the world. Starting out with plain Lay’s potato chips to barbecue chips to Sour Cream and Onion, Lay’s has created a wide variety of […]