Categories
Global Marketing

Ikea and Its International Marketing Channels

Introduction Ikea is a Swedish furniture company that was founded in Sweden but quickly expanded globally and became the largest furniture retailer in the world. Ikea is known for their modernist designs combined with low costs and easy assembly. It is particularly popular amongst the younger generation as it is affordable and modern looking. They […]

Categories
Global Marketing

Sports Marketing: A Transformation during COVID-19

The Challenge – Sports Marketing with Empty Stadiums: Sports Teams, their partners, and other stakeholders were among the most negatively affected due to COVID. Depending on specific league structures, teams rely heavily on ticket sales and related revenue such as concessions, parking, and memorabilia. Over the last year and for the foreseeable future, teams are […]

Categories
Global Marketing

Outsourcing Impact on Major Global Companies

Introduction: When observing global marketing channels, it is important to examine global logistics, which are a key component of managing a brand. Focusing on improvement of global logistics helps firms minimize their costs. Utilizing different sourcing strategies are one way to enhance a company’s global logistics. Whether a company is a domestic or international brand, […]

Categories
Global Marketing

Mexico’s Market Environment for OYO’s Expansion

OYO is India’s fastest growing chain of leased and franchised hotels, homes and living spaces.  With its valuation at $5 billion USD, the company was ranked the 10th most innovative company in India in 2018.  While OYO is currently present in 11 countries, we feel Mexico would be a perfect fit for OYOs operation style. […]

Categories
Global Marketing

Introduction & Failure of Target in Canada

Introduction to our Blog Pair Hello, our names are Augustin and Emily. We both attended CSUN Nazarian School Business for our undergrad. Augustin with a BS in Business Administration in Management and Emily with a BS in Business Administration in Marketing. During the pandemic, we both decided that the best way to busy and sustain […]

Categories
Global Marketing

Porsche in the United States

Company History & Overview No other car company is as unique as Porsche. Founded by Ferdinand Porsche in 1931, Porsche has always been synonymous with performance ever since their first car, the 356, rolled off the assembly line in 1948. Fast forward to 1963, the company rolled out the first 911, a car that would […]

Categories
Global Marketing

Best Ways to Build a Global Brand

Consistency Companies that use global brand management focus on consistency across markets and products, meaning that a brand presentation looks similar across geographic regions (Harvard Business Review). For example, Wal-Mart is known in the United States for being a low-cost retail industry leader. Wal-Mart has successfully maintained its competitive advantage due to its operational expertise […]

Categories
Global Marketing

Avoiding Global Branding Mistakes

If you have decided to take your brand global, then there are a few things to greatly consider beforehand in order to avoid major international marketing mistakes. There have been many instances where companies choose to take a specific product or message international but it ends up failing. A couple of examples of these types […]