Shocking news! A popular streaming service and a quintessential fashion brand have decided to team up and give us the most unusual and intriguing collaboration of the year. Can you guess which companies? Netflix and Lacoste! This partnership is a limited edition clothing line based on Netflix’s most popular shows such as Bridgerton, Stranger Things, […]
Red Bull successfully achieved globalization by creatively and thoroughly managing their marketing strategies. An Austrian company launching in 1987 crated a global appeal. Their target audience generally fell between 15-45 year olds; with high income. Main areas their audience picked up their products were at the gym, parties, bars, or social gatherings. Red Bull promised […]
As a society so rooted in technology, it makes sense that social media is becoming one of the most efficient ways of reaching the global audience. In fact, there are 4.76 billion social media users across the world, accounting for about 59.4% of the entire global population (Kepios, 2023). Companies that operate outside of their […]
Market Research is incredibly important in the success of a business. As such, it’s important to consider the most common market research mistake prior to engaging in this activity. Most Common Market Research Mistakes 1. Confusion over the best method to use 2. Ambiguous questions 3. Not knowing exactly what a company is even looking […]
Market Research Market research importantly helps a business better understand its customers and relatedly to make changes to products or services that more effectively target consumer preferences. Interviews are a useful tool in gathering consumer information when done properly. Benefits of Customer Interviews 1. Help a company to better assess consumer demand. 2. Underline pain […]