Team Interesting! – 1996 Taco Bell Marketing Strategy Pays Off

Hello all!  Today I am going to retell a marketing strategy that Taco Bell implemented in 1996 to drive up sales for a brief period. On the morning of April 1st, 1996 an ad was placed in the New York Times with a headline that stated the following: “Taco Bell Buys the Liberty Bell.”  In […]

More from Team “I”- INGENIOUS Ads

It has been said that “creative without strategy is called art; creative with strategy is called ‘advertising’.” The recently published book, “D&AD 50” celebrates the last half century of commercial creativity. D&AD (Designers & Art Direction) began in 1962 when a group of…you guessed it, designers and art directors came together to celebrate creative communication […]

Drawing me in — what grabs my attention (and my share of wallet)?

OK.  So I started off the “D” installment in our CIM series stumped.  I was thinking broadly and perhaps too academically about “driving demand”.  Then it dawned on me to ask me what drove my demand of products, goods, services and chocolate.  Oops, sorry.  Craving crept in.  So, self, I asked — what draws you […]

Taking New Products to Market??? One size fits all?

Posted by Team J, Robin Follman-Otta, Sandro Siles Get Your Product to Market in Six Steps You’re the best person for the job, so get started. BY TAMARA MONOSOFF | May 7, 2009|   “I have an idea but I am confused as to how to get it to market”  Here is my new attempt at blogging since […]

Consumer Relationships – they love your brand, now what?

We continue our series on CONSUMER INVOLVEMENT MARKETING with the cultivation of the consumer relationship. How do you keep the connection “warm” after you’ve acquired a consumer and they have become ambassadors for your brand? 50 FIRST DATES One of my favorite things I receive is a phone call the following day after dining at […]

Girl Scout Cookies… It’s All About Relationship Marketing

I walked into my office Monday morning and much to my surprise there was a box of Girl Scout cookies on my desk.  ‘Tis the season I thought, in anticipation of being flooded with order forms from co-workers, family and friends.  I began to wonder what makes them so popular and how have they stood […]

Kill Them With Information? Why Lethal Generosity Works.

We have all heard of the sayings “Kill Them With Kindness” and “Kill Them With Laughter”, but what about “Kill Them with Information”.   That is the concept behind Lethal Generosity, first coined by social media pioneer Shel Israel in 2008.  Lethal Generosity purports that the people and companies who are most generous in social media companies […]