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Global Marketing

Price Skimming: JBL

Prices are almost never the same in international markets and vary due to taxes, cost structures, local market needs, currency exchange rates, tariffs, and differences an abundance of situations. Even more so, prices are historically, vastly different in international markets, and the long standing trend will keep it this way. Across different industries, consumer products […]

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Global Marketing

Tokyo Disneyland

Disneyland has been an amazing venture for the Disney Group. After the success of Disneyland, the new Disneyworld in Florida was just as groundbreaking. Because of the success, Disney has opened parks in Hong Kong, Japan, China, and France. My experience at Disneyworld has always been close to perfect. What is truly amazing about Disneyland/world […]

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Global Marketing

White Claw’s Global Attack Strategy

6 Ways to Improve International Market Launches through Pricing Since the boom of the Internet, difficulties in international expansion have been reduced considerably easier for brands aiming establish their business globally through various channels. Loyal consumers in international markets can research product offerings, price points, and discounts of what their favorite product is valued at […]

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Global Marketing

How the NBA has Built its Global Brand

While its roots originate stateside, the NBA has expanded the sport and its brand across the world. Unlike its “big 4” counterparts of the NHL, NFL, and MLB, the NBA has prioritized international growth especially within the last handful of years. The three central pillars that have led to NBA’s international growth include; a retooled […]

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Global Marketing

The Importance of Language in International Market Communication

In previous blog posts, we have alluded to the cruciality of considering other countries’ linguistic idiosyncrasies in developing any form of international market communication.  As Fatiha Guessabi writes, the “meanings of a particular language represent the culture of a particular social group.  To interact with a language means to do so with the culture, which […]

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Global Marketing

Changes in Japanese Consumers

Japanese consumers were often considered to be very different to consumers in Europe and the United States. They focused on high quality and convenience when purchasing products. Younger members of the population, however, have been changing this consumer behavior and it is leading to a massive change in the Japanese shopping. To simplify the change, […]

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Global Marketing

Aldi Expands to the United States

It is always interesting to analyze international companies who expand into your country. Aldi is an example of a German company who expanded into the United States and has become one of the fastest growing grocery stores in the country. The most interesting part about this story is that they made little to no adaptations […]

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Global Marketing

Netflix’s Global Expansion and International Market Communication

In recent times, the presence of Netflix has seemed ubiquitous.  Research from JustWatch demonstrates that, as of the last quarter of 2020, Netflix wielded a substantial 31 percent of market share of streaming platforms in the United States.  This exceeded the 2020 market share of Amazon Prime by nine percentage points, of Hulu by 17 […]