Ikea, one of the biggest furniture chains from Sweden is much loved in the United States. As it turns out this love is very much reciprocated by the CEO of Ikea, Javier Quinones, who plans to add eight giant stores in the US. This expansion plan of $2.2 billion would be Ikea’s biggest investment in […]
Category: Global Marketing
Rihanna’s Savage X Fenty has partnered with FIT:MATCH and Intel to take the in store shopping experience up a few levels by launching futuristic body shape technology. Using Intel Distribution and Intel’s RealSense Technology, the Fit-Xperience scans shoppers in real time, and with a quick scan the customers are matched with the best fitting styles […]
Social media is one of the most used tools for marketing, as well as a popular form of entertainment for consumers around the world. As of 2023, there are about 4.89 billion users worldwide, and the average social media user bounces across 7 different platforms every month (Sheikh, 2023). Though the general concept is easily […]
Disney Parks Around the world, The Walt Disney Company has made a lasting impression through its Disney Parks. These theme parks worldwide include Disneyland, Walt Disney World, Hong Kong Disneyland, Disneyland Paris, Tokyo Disneyland, and Shanghai Disneyland. To remain relevant and popular amongst guests, The Walt Disney Company continuously improves upon their parks, making updates […]
When referring to social media marketing on a global scale, it’s important to do research on all the regions and markets you are going to reach out to and learn which social media platforms are most popular in which places. To take a look at a few major markets, starting off with the U.S., the […]