In the opening dialogue of Act 3 of Shakespeare’s Hamlet, the Prince ponders “To be, or not to be. That is the question…” While Prince Hamlet was contemplating whether to, theatrically, end his existence, in this post we contemplate the remaining four ways being a good marketer may, legally, create nexus. To recap, the remaining […]
I recently purchased a pair of Timberland Pro work boots for one of our warehouse employees. As I grabbed the box, I noticed a sticker on the side that took me by surprise; it looked like a Nutrition Fact label. Upon further investigation, I realized that it was a carbon footprint! It listed the climate […]
For those that saw the comedic satire The Interview, you may already be familiar with the term “honeypotting” or the far more vulgar alternative. Honeypotting refers to putting desirable attributes upfront to lure a person in then taking away those attributes to accomplish one’s own self-interests. It was a major theme in the comedy which […]
No…seriously…have you been? Yes, you say? Where? What’d you watch? Why would you say its hipster status? I bet I can top wherever you’ve been, but we can get to that later. The movie theater experience has evolved much over time wouldn’t you say? Remember when Drive-Thru theaters were a big hit? Now those spaces […]
From the late 1970’s to the late 1980’s the Baby Bell’s and AT&T ran an advertising campaign reminding us to “Reach out and touch someone.” This poignant campaign reminded consumers how important it is to keep in touch, a message not lost on marketers. A marketer’s job is to build connections with customers, but how […]