It seems like everywhere I go, any interaction I have, whether on my receipt or in person, I am always asked to take a survey. Please take this quick 5 minute survey and get 15% off your next purchase. Please fill out this survey for a chance to win a $1,500 gift card. Complete a […]
Category: Global Marketing
As we’ve learned in our Marketing Management class, the reigning Four P’s of marketing are: Product. Place. Price. Promotion. Another reason Instagram is a valuable platform to place your product, for promotion (and include the price), so you’ve covered a lot of ground there, all with one free app! In this post, we’ll highlight three Instagram pages continuing […]
Another company that has made every effort to provide customer loyalty is American Express. The company offers several products of which their most popular are their charge cards. I established a relationship with the card back in 2003. Back then, I perceived American Express card as a status symbol signifying that I had reached a […]
Many pundits say you should not let the “tax tail” wag the investment or financial dog. However, if you have ever seen a large dog swinging its tail gleefully about, you certainly know the amount of unintended damage that may be done. We absolutely agree. Don’t let the tail wag the dog, but also don’t […]
A trip to Disneyland, be it a long planned vacation or (if you’re like me) a weekly visit, is always an opportunity to embrace the Disney spirit. A big part of the Disney branding plan is merchandising! Shops and kiosks can be found along Main Street, on the Boardwalk or in any of magical lands, […]