Market Research is incredibly important in the success of a business. As such, it’s important to consider the most common market research mistake prior to engaging in this activity. Most Common Market Research Mistakes 1. Confusion over the best method to use 2. Ambiguous questions 3. Not knowing exactly what a company is even looking […]
Author: Marina
Market Research Market research importantly helps a business better understand its customers and relatedly to make changes to products or services that more effectively target consumer preferences. Interviews are a useful tool in gathering consumer information when done properly. Benefits of Customer Interviews 1. Help a company to better assess consumer demand. 2. Underline pain […]
Background Most women and girls have experienced some kind of negativity online and have found social media to be harmful to their self-esteem. Though only 9% of women in the early 2010s admitted to participating in body-shaming over social media, research found the actual percentage to be much higher. As a hygiene brand, Dove’s target […]
Background LEGO has long found success with using market research to illuminate consumer tastes and preferences. In the early 2000s, the company was directionless and failing, so LEGO turned to market research to try and rebuild their brand. This turned out to be the right decision, because research into their target market of young boys […]
Background As of 2018, over 80 percent of Americans consume fast at least one time per week, but in the past few years, Americans have moved towards buying food products labeled as containing natural or clean ingredients. As a result, many fast food customers have demanded fresher ingredients and lower-calorie options from their favorite chains. […]
Background on Apple Inc. Apple Inc. is a multinational technology company based in Cupertino, California that has been remarkably successful. The extreme level of success achieved by the company may lead some to believe that its products do not require marketing. However, Apple has implemented a variety of marketing strategies, and still spends a considerable […]
Background Starbucks Corporation is a multinational coffeehouse chain headquartered in Seattle, Washington. For younger generations, Starbucks has simply appeared to always be around and always be successful, but older generations witnessed how Starbucks’ high value for market research helped it become the largest coffeehouse chain in the world. Starbucks’ Market Research Even with Starbucks’ fame, […]
What is Research Design? Research design involves the creation of a blueprint or roadmap that lays out the process for collecting, measuring, and analyze relevant data used to answer an important research question. The two types of research design, quantitative and qualitative, are discussed below. Quantitative Research Design Quantitative research design looks at how consumers […]