Background on Apple Inc. Apple Inc. is a multinational technology company based in Cupertino, California that has been remarkably successful. The extreme level of success achieved by the company may lead some to believe that its products do not require marketing. However, Apple has implemented a variety of marketing strategies, and still spends a considerable […]
Author: Marina
Background Starbucks Corporation is a multinational coffeehouse chain headquartered in Seattle, Washington. For younger generations, Starbucks has simply appeared to always be around and always be successful, but older generations witnessed how Starbucks’ high value for market research helped it become the largest coffeehouse chain in the world. Starbucks’ Market Research Even with Starbucks’ fame, […]
What is Research Design? Research design involves the creation of a blueprint or roadmap that lays out the process for collecting, measuring, and analyze relevant data used to answer an important research question. The two types of research design, quantitative and qualitative, are discussed below. Quantitative Research Design Quantitative research design looks at how consumers […]
With #BookTok, the subgroup of TikTok featuring book publishers, book clubs, and book lovers both old and new, marketing for new books has been changed forever. And while some of the world’s top publishing houses like HarperCollins and Penguin Random House have already cracked the code to using TikTok to their advantage, smaller independent authors […]
What is Marketing Intelligence? Marketing Intelligence refers to all of the information relevant to a company’s market(s) or target market(s) that the company can use to make more effective decisions about their participation and particular role within one or more markets. This intelligence is acquired through market research. At the global level, the outcome of […]