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Team05

Made in China

A strong communitarian culture has been instilled and enforced by the Chinese government. In other words, individual success or individuality is frowned upon. Rather, as a group or community, true success is manageable. If an initiative or project fails, the group fails, and if there is success, it is because of the group as a […]

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Team05

Driving A British Sports Car in The USA

When posting content online, it often goes to all corners of the globe. With that comes misunderstandings stemming from differences in culture. Many individuals view and judge things from the cultural experiences they have obtained themselves, in their own geographic location. This can be seen when a British commenter talks about getting better miles per […]

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Team05

“Taking over the Mother-tucking World”

Ever since the first season aired in 2009, RuPaul’s Drag Race, a reality show featuring drag queens competing for the crown and a cash prize, but also highlighting issues of self-acceptance, self-expression, and the dismantling of societal norms, coupled with the popularity and strength of social media platforms like Twitter and Instagram, has become a global […]

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Team05

Cross Cultural Consumer Behavior 101

Brand awareness and product awareness plays an immense role towards purchasing decisions, especially when the good or service is an international one. In addition, an exposure to the country’s customs, beliefs, and values influence consumers’ perception of their goods and services; whether that exposure is negative, positive, or neutral, that experience influences consumer behavior towards […]

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McDonald’s Introduces Bacon in US

McDonald’s global success often can be attributed to its cross cultural product offering efforts. In a recent strategic move, McDonald’s has chosen to introduce bacon in some of it’s dishes in the US. These dishes include french fries, the big mac and the quarter pounder. “People love bacon, and they love our iconic Big Mac, […]