McDonald’s global success often can be attributed to its cross cultural product offering efforts. In a recent strategic move, McDonald’s has chosen to introduce bacon in some of it’s dishes in the US. These dishes include french fries, the big mac and the quarter pounder.
“People love bacon, and they love our iconic Big Mac, fresh beef Quarter Pounder burgers and World Famous Fries, so we had to see what would happen if we combined all that tastiness,” Chef Michael Haracz.
While it is no surprise that people in the US like bacon, McDonald’s decision was actually driven by data. Through research, McDonald’s found that the word “bacon” was mentioned up to 17,000 times in a single day on popular social platforms in the US alone.
From this it was an easy decision to implement bacon into the US menu. McDonald’s recognized the opportunity that comes with bacon and is hopeful that this will lead to increased sales and also increased mentions on social media. If they can capture some brand presence along with the 17,000 bacon mentions on social platforms, this may help increase sales of their other menu items by getting people hungry for McDonald’s.
Time will tell whether or not this will be successful. McDonalds has a history of introducing menu items that have not been successful. Some items like the McPizza and Onion Nuggets come to mind.
In other cultural markets you will find that McDonald’s has very different product offerings. This is a very important factor when trying to understand the brand’s global success. They are able to segment cultural markets and adjust according to different market factors. In china for example, they released a burger that included a layer of mashed potatoes.
While I would not be inclined to taste test the McDonald’s potato burger, I am sure there are some people out there that like this sort of thing. McDonalds is great at introducing new and weird foods to different markets. It can be fun to stop by a McDonald’s when traveling internationally to see how their menu items compare to those in your home country.
The good news here is that McDonald’s will quickly end a product offering in the event that it is found to be unsuccessful . The bacon offering sounds pretty straightforward and seem s like it was well researched. What do you think? Is McDonald’s latest offering going to be successful or will they soon be pulling these items from their menu?