The article “Unilever to stop altering models’ bodies, skin color in advertising” discusses a bold move by Unilever, a global consumer goods company that sells products in various countries and markets around the world. The brand announced that it will no longer digitally alter models’ bodies or skin color in its advertising campaigns. Their decision […]
Author: Anna Tran
The New York Times reported on an inappropriate clothing release and ad by H&M in 2018. The article detailed how the company faced a massive backlash after releasing an ad featuring a black child wearing a hoodie with the text “Coolest Monkey in the Jungle” on it. Outrage and accusations of racism immediately followed from […]
The CPA Journal article “The Volkswagen Diesel Emissions Scandal and Accountability,” outlined a scandal that hit the global automotive industry. In 2015, Volkswagen, the German multinational car company, was found to have installed software in its diesel cars that allowed them to cheat emissions tests. This resulted in emissions that exceeded legal limits. From 2009-2015 […]
In 2018, Heineken released an ad that sparked controversy and accusations of racism, according to the New York Times article on the subject. The ad depicted a bartender sliding a bottle of Heineken Light past several people of color before it reached a lighter-skinned woman with the tagline, “Sometimes, lighter is better.” The ad appeared […]
Fenty Beauty was started in 2017 by Rihanna. The star saw an opportunity to cater to a wide range of skin tones, particularly those that are often underrepresented in the beauty industry. The diverse shade range, inclusive marketing campaigns, and innovative products made the brand widely successful in the United States. They also market themselves […]
A Forbes article “Why Airbnb made a big mistake by ditching its marketing” discusses Airbnb’s decision to cut back on its marketing efforts at the height of the Covid-19 pandemic. It highlights the importance of effective marketing and communication strategies for companies operating in global markets, even in times of global crisis. Airbnb is a […]
Bryghtpath released an article to discuss “Lessons in Crisis Communication,” based on an incident that occurred at a Starbucks and the subsequent steps the company took to mediate and correct the issue. It serves as an important case study for crisis communication that brands across the world to learn from. The incident involved the arrest […]
A Fashionista article highlights the importance of cultural sensitivity in global marketing and international market communication, even in the global high-fashion world. They discuss the controversy surrounding Dolce & Gabbana’s offensive ad campaign in China and how the brand is still “making a years-long push towards reconciliation and rehabilitation following a 2018 racist incident.” The […]