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Global Marketing

Dove’s #SpeakBeautiful Campaign: A Marketing Strategy & A Step Towards Body Positivity on Twitter

Background Most women and girls have experienced some kind of negativity online and have found social media to be harmful to their self-esteem. Though only 9% of women in the early 2010s admitted to participating in body-shaming over social media, research found the actual percentage to be much higher. As a hygiene brand, Dove’s target […]

Categories
Global Marketing

Dove and Twitter: Netnography To Inner Beauty

Inner Beauty Dove has been committed to building confidence in beauty. In a world with high beauty standards, women have taken to social media to share their opinions on beauty. “In 2014 alone, women posted 5 million negative Tweets about beauty and body image. Women are two times as likely to say something negative about […]

Categories
Global Marketing

How to Utilize Verification on Social Media

Using this blue check may increase your brand’s visibility and credibility among a global audience. If you have been active on any social media platforms in the past year, chances are you have been seeing more and more of these blue check marks. Traditionally associated with A-list celebrities and billion-dollar companies, the blue check is […]