Market Research Market research importantly helps a business better understand its customers and relatedly to make changes to products or services that more effectively target consumer preferences. Interviews are a useful tool in gathering consumer information when done properly. Benefits of Customer Interviews 1. Help a company to better assess consumer demand. 2. Underline pain […]
Tag: Surveys
Background LEGO has long found success with using market research to illuminate consumer tastes and preferences. In the early 2000s, the company was directionless and failing, so LEGO turned to market research to try and rebuild their brand. This turned out to be the right decision, because research into their target market of young boys […]
Background on Apple Inc. Apple Inc. is a multinational technology company based in Cupertino, California that has been remarkably successful. The extreme level of success achieved by the company may lead some to believe that its products do not require marketing. However, Apple has implemented a variety of marketing strategies, and still spends a considerable […]
What is Marketing Intelligence? Marketing Intelligence is the collection of data that a company can perform in order to gain critical insights into the market’s taste and preferences, competition within the market, potential opportunities, and competitive advantages. The data collected can also help companies better perform segmentation within the market and identify places for market […]