Social media is one of the most used tools for marketing, as well as a popular form of entertainment for consumers around the world. As of 2023, there are about 4.89 billion users worldwide, and the average social media user bounces across 7 different platforms every month (Sheikh, 2023). Though the general concept is easily […]
Tag: social media
Influencer marketing involves a paid collaboration between a brand and an influencer (someone who guides the attitudes or actions of followers, typically on social media). Especially in recent years, as the world becomes more invested in technology and social media is on the rise, this tool is especially accurate at reaching consumers. In a study […]
As we all know, the most random things can go viral on TikTok in the matter of days. Before exploring the significance and uses of such a phenomenon, let’s take a look at a prime example. Kiwi Kids’ Song Gone ViralThe following TikTok features a sound clip from the song “Bad Hair Day” which originated […]
As we all know, social media has taken over the world. I doubt there is one person in this class who doesn’t have an account on either Instagram, TikTok, Facebook, or LinkedIn. With 59.4% of the total world population actively using social media, it has become one of the most efficient ways to send a […]