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Global Marketing

AI Meets Fizz: Coca-Cola’s Innovative Marketing Move

Coca-Cola, the world-renowned soft drink brand, has always been at the forefront of innovation when it comes to marketing and advertising. From iconic slogans to memorable commercials, Coca-Cola has always been able to capture the attention of consumers. However, with the rise of Gen Z, the brand is now turning to artificial intelligence (AI) to […]

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Global Marketing

Coca-Cola; A case for adaptation over standardization

The brand Coca-Cola, or Coke, is a carbonated soft drink manufactured by the Coca-Cola Company, it was invented by John Stith Pemberton in Atlanta, Georgia. Over the years, Coca-Cola grew in popularity and became a global brand. It was introduced in countries worldwide and became a symbol of American culture. Coca-Cola is now being sold […]

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Global Marketing

A #LamePair… Just #Don’tdoit !

Tiffany & Co. and Nike are two well-known and respected brands in their respective industries, and a collaboration between them would likely generate a significant buzz and interest for people globally.  On January 30th, 2023. Both brands announced they’re collaborating on launching limited-edition shoes and several sterling silver accessories. So.. you’d think that both brands […]