You may be wondering why Starbucks has the most expensive brand even in underdeveloped countries. Well, you need to look no further since the following essay got all you need to know about Starbuck pricing strategy. To start with, Starbucks offer a luxury brand which is unique and of high quality to its customers. This […]
As internet users here in the states are seeing increasing internet speeds and new ways to use it, some countries in the rest of the world are just now connecting to the digital world. Seems crazy, doesn’t it? The internet has become one of the most powerful tools in my toolbox! Countries that are far […]
Consumer Behavior Influences: USA vs. South Africa In the spring semester of my sophomore year, I had the unique opportunity to study abroad for six months at the University of Cape Town. I absolutely loved my time there and I look back on my semester there as the best time of my life. It was […]
We all know that Social Media Marketing is nothing new but for international B2B business. In the year of 2018, social media marketing is a notable powerful way for businesses of all sizes to reach prospects and customers. Most social media platforms have built-in data analytics tools, which enable all B2B, C2C and B2C companies […]
The end of retail as we know it is near. A quick Google search on “retail apocalypse”is all it takes to convince the average consumer that his or her shopping experience is being cannibalized by retailers’ online platforms, and our joyous weekend trips to the mall will soon consist of clicks, not bricks. Or is […]
How can brands appeal to their customers? Consumers don’t think about what differentiates the brand they use from its competitor. They don’t see tangible differences between brands anymore. So how do we reach the average consumer? How can we make them loyal? Research. In early January, I was lucky enough to sit down with an employee from […]
While many theories tried to explain Yahoo’s downfall in light of Google’s ascension, it is suggested that the difference in the companies’ brand tactics may be the most illuminating. While Google has aced brand strategy management, Yahoo has misstepped a definitive brand vision and the deficits have led to an identity crisis. Brand mission: […]
Understand consumer behavior This idea plays to understanding the culture of your target market. For instance, doing business in China is much more long term and relationship based than the straightforward American business style. Making sure that you send the same level executive to negotiate with the Chinese is crucial. Not only that, but understand […]