B2B Marketing is key part of commercial landscape. It has it’s advantages and challenges in a unique way. Before I get into B2B pros and cons here are some companies that we use often in personal life also has B2B marketing strategies: Google, Zoom, Microsoft, and more. Pros of B2B Marketing It is well known […]
With all this talk of primary data, companies reading your personal info from your phone or computer, and facial recognition technology, you have to wonder if companies are keeping your data safe. So, are they? No, not really. Like not even a little. In 2023 alone, there were an estimated 3,205 breaches of personal and […]
When considering taking your business global, success hinges on a deep understanding of your target market. While you no doubt have innovative products and success is all but guaranteed (in your head), neglecting the fundamental question of “who is buying?” can lead to costly missteps or even abject failure. This is where estimating market size, […]
Have you ever been to Petco? If you own a pet, you’ve probably been inside of their stores in the past few years. Did they try to push their loyalty program on you, the one called VitalCare Rewards? They gave that schpiel to me and I said ah screw it I come here often enough […]
If you’ve been reading my other blog posts, you’ll know the quest for accurate and insightful global market intelligence is crucial for any company with international business. However, gathering this intelligence must be done carefully. Primary data collection can be susceptible to a curious phenomenon known as the Hawthorne Effect. This effect describes change in […]
In today’s interconnected world, businesses navigate a difficult and ever changing landscape, the global marketplace. Understanding international customer preferences, emerging trends, and potential challenges is not optional and brands must be aware of these issues at all times; this crucial knowledge serves as the foundation of effective global market intelligence. More specifically, strategic surveys have […]
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The Big Mac Index
Based on the early presentations in class, this is my obligatory food focused post. As with any economic index, the goal is to accurately measure purchasing power based on an identical “basket of good”. McDonalds has locations in 120 countries, which makes its signature burger the ideal product to compare the price of from place […]
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Trending Up
How hopping on trends can help a brand’s social media. Come on Barbie, let’s go party at the Airbnb of your house. In a campaign surrounding iconic houses, last year Airbnb unveiled its Barbie Dream House inspired by the film. While the house itself has nothing to do with social media, the idea of companies […]