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Global Marketing

10 New Ways to Play Golf

Participation in golf is low and courses are trying to capture retention anyway possible.  Here are a few new ideas golf courses could use to increase participation. Some of these ideas I heard on Real Sports while some others are from myself and friends.  Tell me what you think or add some new ideas to […]

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Global Marketing

Who Got Fired for These Gems? …

After a few blogs all about slogans I’ve come across a few great slogans and a slew of “good enough” slogans.  I hadn’t seen too many of what I’d call really bad slogans.  For some reason I expected early on that most slogans would be bad. That’s probably naïve knowing that companies spend tons of […]

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Global Marketing

Corporate Targeting or Bullying?

A few years ago, my daughter’s elementary school started the “Bully Free” campaign. All students received a purple shirt with the school mascot and the phrase “Bully Free Starts With Me!” worn by students and staff alike, every Friday to show support for the school as well as the campaign. Assembly’s or class assignments focused […]

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Global Marketing

How to increase the number of your Instagram followers

We hope you enjoyed our last “3 Instagram Success Stories” post; however, we know that growing the number of your followers on Instagram doesn’t happen overnight. It takes thoughtful actions to attract the right people and when done properly, you will systematically see the number of your account followings grow. So here are five more […]

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Global Marketing

An Ounce of Prevention (Planning for Nexus)

Benjamin Franklin opined that an ounce of prevention was worth a pound of cure.  Although the quote originally related to fire safety its wisdom may be applied to any situation.  In our series we have defined nexus, given examples of how nexus may be created by marketing activities, and explained the financial impact of nexus.  […]