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Push vs. Pull Marketing

What is Push Marketing? Push marketing is a promotional strategy firms use to drive or ‘push’ their products and services to the customer. Often there is a third-party firm involved to gain exposure. Common sales tactics include; email, social media, direct mail, print and broadcast. Push marketing is more short-term focused and looks for immediate […]

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3 Key considerations for retailers seeking an international expansion

According to a survey conducted by Wells Fargo, 87% of U.S. firms believe that international expansion is essential for long-term growth. Expanding internationally might have many benefits for retailers such as achieving economies of scale, risk diversification, attracting new talent and growth. However, some of the biggest retailers have tasted failure abroad, some of which […]