Category: Team10

With how quickly technology progresses, it is important for businesses to stay up-to-date with the latest trends in marketing. That trend being Digital Marketing. It can be defined as “Achieving marketing objectives through applying digital technologies and media.” (source) Its main focus is to use its online presence to maintain a relationship with its existing […]

In order to start a conversation about global marketing channels, it is important to first establish what they actually are. Marketing channels refer to “the entire ecosystem required for getting products (tangible goods and intangible services) from the point of production to the point of consumption.” Distribution channels fall within this description, but they are […]